Sangeeta Waldron is an award-winning PR professional who set up Serendipity PR & Media in 2009. She has worked with the Economist Group, the Cabinet Office, WHO, UN, The Times, the Mayor of London, Red magazine, Cass Business School, the Breast Cancer Campaign, the Pink Ribbon Ball, the Women’s Institute and Victim Support.
Sangeeta – who started her career writing speeches for UK ministers and the Prime Minister – believes in the power of serendipity for business, and sits on various boards including the FSB’s Diversity Taskforce. “While I run a small agency that is London-based, I work internationally, in New York, Las Vegas, Mumbai and Delhi,” she says. “I enjoy working with clients to help raise their profile both online and offline, through social media, print, radio and television. I also write copy for businesses.
“I came across FSB only in 2016, when I was invited to the launch of FSB Women London Networking and heard Helen Walbey, Chairman of the FSB’s Diversity Taskforce, speak,” she says. “I was blown away. Not only is Helen an inspirational speaker, but she is a strong advocate of FSB. I thought ‘I want to be part of this organisation’, so I joined.
“The main benefit was the opportunity to network across the country,” Sangeeta adds. “I felt this was an organisation where I would meet other small businesses and like-minded people, particularly women. But, importantly, I felt this was a big organisation with a voice.
“More than anything, as a woman in business, you want to feel supported and meet other like-minded women, and that’s what FSB does.”
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