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Share a story month: A leap into self-employment

Izzy PR is run by me, journalist Sarah Hawes - a bit of a rare breed; a journalist working as a freelance PR but the benefit is that I know what not to send to a newsroom! I know what’ll end up in the bin, or the spike tray as we call it and I know who to contact for each story.


I started my career almost two decades ago within Kent local media (KM Group), working on the Medway and Sittingbourne news desks.

After working my way up to assistant news editor of the bi-weekly Medway Messenger paper, I took a leap into PR, working with Kent Police, Essex Police, a digital agency and a charity. 

I returned to journalism briefly in early 2015 with BBC Radio Kent, before going back into PR with the NHS – my last wage slave appointment! In 2015, my daughter was starting school and so I would have two days a week ‘spare’ – because I had always worked part-time since she was born.

My choices were have two days off, or fill them with more work and my ambition to be my own boss was stronger – the words of a former boss ringing in my ears ‘you’ve got a business in you Sarah’ – she told me!

I founded Izzy PR because I am passionate about helping small and medium sized businesses launch their branding, raise their profile and move their marketing to the next level. I love what I do, and I think you will too.

I started with a few very small client accounts – from my first, found venturing out to networking and I remember in those early days wondering how I would ever make a proper living from it if it took so long to find clients and do lots for them.
But fast-forward four years later and having spent a lot of time going to networking, writing blogs and using my social media to meet and interact with people, my work is now a steady stream, plus I collaborate with a design agency so we share most of our client work between us because inevitably if they have taken care of the design work, they usually need my wordsmith skills to go with it – and vice versa!

As a journalist in PR, I can boast a great contacts book, am on first-name terms with editors and really can find a story in anything…truly! I understand what a news desk wants and can provide it, be it a headline, story, quote, photograph, video or interview access, in a format which captures their attention.

I am based in Kent and work with small and medium-sized businesses who are looking to launch branding, raise their profile or move their marketing to the next level. I’m also happy to work with businesses on an interim basis, helping out during busy periods, covering a vacancy, sickness or maternity leave.

I love what I do and am enjoying growing my business, working with lots of different people and seeing them be more successful as a result of our PR & Marketing efforts!